RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1): RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities. Una plataforma de ofrecimiento (SSP) https://beaundtrf.smblogsites.com/28229804/consideraciones-a-saber-sobre-automatización-publicitaria