"Persuasion, usually researched by means of classical frameworks including Aristotle's appeals of logos, ethos, and pathos, has evolved with modern rhetorical theories. Kenneth Burke, a prominent 20th-century rhetorician, expanded the comprehension of persuasion by introducing the idea of identification. Based on Burke, effective persuasion is just not just about reasonable https://www.youtube.com/watch?v=8TsidOF0he0