Executive Summary When Ikai Jewels stepped into the market, they weren’t just another jewelry brand. They were the modern extension of YK Jewelers: a household name in Karol Bagh for decades. Ikai represented independence, reinvention, and a bold new chapter branching out of a legacy. Our mandate? A 360° brand build-out: from naming and positioning to https://octopusandjam.com/project-ikaibyyk/