Your Google Account tends to make every services that you use personalised for you. Just sign up to your account to access your Tastes, privateness and personalisation controls from any system. Recently, SAP CRM has showcased options to automate processes like interaction tracking and generate individualized communications working with AI. https://www.ecom-group.com/training-events/sap-retail-overview-of-functions-in-sap-s-4hana-retail-s4irt/