You're looking at the quarterly stories. Income projections are strong. Your profits group is firing on all cylinders. The industry is ripe for disruption. Then, the CIO walks in. You question, "How rapidly can we start a brand new, individualized consumer loyalty application? Our competition are gaining floor." https://cesarukwiu.actoblog.com/40387714/your-greatest-competitive-edge-is-hiding-in-the-server-area